We get

Sustainability Leaders

fired up & ready to go

Our focus:

Everything sustainability leaders dream of

...and loose sleep over

Birds Flying Over Body Of Water During Golden Hour

An inspirational dot on the horizon

Everything fully compliant

Break through ​sustainable

innovation

Engaging employees

We are FiredUp

and ready to go!

Bas Adib

Founder, consultant and ​trainer


+31-(0)650055977

bas@firedupandgo.com

Christiaan Uittenbosch

Founder, consultant and ​trainer


+31-(0)648416605

christiaan@firedupandgo.com

More than 20 years of experience

After more than 20 years of experience in FMCG (Unilever and Danone), and ​consultancy (Kantar Consulting), working for clients like Booking.com, Ebay, ING, ​Ferrero, Absolut, Liberty Global, Heineken and Bayer, we both said farewell to this life.


We had both experienced profound “holy shit moments”.

Moments where we realized we need to take better care of our planet and societies ​within, and that companies have a big role to play. By creating value as a result of ​being sustainable. Easier said than done.


Over time, we became inspired by the power of nature and its blueprints for solutions ​to many of the problems we face today. Building sustainable & regenerative strategies, ​creating cutting edge innovation and developing happy high performing teams.


Nature has done it all before.


Boutique agency

So we started FiredUp. A boutique agency where we help forward thinking ​organisations to grow and create value by becoming sustainable. We focus on vision, ​strategy, CSRD, innovation and team performance because we believe these are the ​levers for a successful transition.


We’re ready to help you out

Some of our long term clients

Birds Flying Over Body Of Water During Golden Hour

Sustainable vision & strategy

At FiredUp, we believe that a sustainability strategy is not merely a ​“cherry on top”. To ensure growth today and tomorrow, it is essential to ​integrate sustainability into your company's overarching vision and ​strategy and in comprehensive company-wide KPIs and targets. As the ​European Green Deal and CSRD find their way into our boardrooms, this ​provides us with the opportunity to proactively embrace and lead the ​future of sustainable business practices.


Strategy and CSRD

In a period of 2-3 months, we support you through the entire process of ​creating your CSRD report. We help you define the scope of your report, ​undertake the double materiality assessment, (re-) define your vision ​and strategy, and set up and write the report.

We can help you on a project basis or jump in as a temporary support to ​your team.


Brand positioning & value propositions

We ensure your brands and value propositions seamlessly align with ​your overarching sustainable vision and strategy. Whether it's ​(re-)positioning your brand or crafting propositions for growth, we've ​got you covered.

Contact us

Innovation - inspired by nature

At FiredUp we believe innovation is the catalyst for sustainable growth. ​Embracing Biomimicry, inspired by nature's 3.8 billion years of proven ​strategies, we advise and train you in all aspects. Join the movement ​where nature's wisdom has already shaped the latest innovation ​breakthroughs in tech, energy, transport, packaging, and construction.


Biomimicry Fundamentals

Learn the basics in just one day! Apply Biomimicry to your interests, ​passion, or work. Familiarize yourself with the process and dive in with ​tools.


Biomimicry Pro

In 2 days, from challenge to prototype! Generate sketches and a ​prototype with sustainable improvements for your design, all inspired by ​nature.


Biomimicry for Teams

Looking for sustainable solutions for your project, process, or ​innovation? Learn Biomimicry in a day, inspiring and upskilling your team. ​Discover a new world, speak the same language, and access key tools.


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Friends in a Workshop for Teambuilding

Teams & personal development

At FiredUp, we believe sustainable growth is closely tied to high-​performing individuals and teams. We coach and assist teams and ​individuals in discovering the drivers of their high performance and how ​to monitor and enhance it regularly, always tailoring our approach to suit ​your needs.


Happy High-Performing Teams

Feel like your team has immense potential but isn't fully in sync? We can ​help uncover the drivers for high performance. There are various factors ​that contribute to what makes a team great—more autonomy, better ​learning and development opportunities, a different work-life balance, ​or leveraging each other's strengths in a new way, to name a few. One ​thing we know for certain: no team is the same. In a series of interactive ​sessions, we work to identify aligned drivers and establish a method for ​regular performance measurement and improvement. The key is a ​strategy tailored for and by your team!


Personal Purpose

Want to make a greater impact in your work, but unsure how? In a one-​day session, we help you uncover your unique Human Design, personal ​talents, superpowers, values, and what makes you happy. We guide you ​in assembling the puzzle to define your purpose and get more out of ​your working life.


Contact us